CPaaS for E-Commerce - Order Updates, Cart Recovery & WhatsApp Support
E-Commerce CPaaSWire Order & Cart Messaging Into Your Storefront
Wire order confirmations, shipping updates and cart-recovery messages straight into your storefront's checkout and order-management events, using the same webhook and REST API pattern across WhatsApp, RCS, SMS and voice.
This page covers the technical integration angle. For the business case - conversion lift, support deflection - see our Industries: E-commerce & Retail page linked below.
Webhook-triggered order, shipping and cart events
COD verification via voice or SMS OTP before dispatch
RCS product cards for cart-recovery messages with images
One API across your storefront, CRM and helpdesk
Storefront Webhooks
Connect Shopify, WooCommerce or a custom storefront so order and shipping events trigger messages automatically.
Cart Recovery API
Send an abandoned-cart message with product image and price pulled straight from your catalog data.
COD Verification
Confirm cash-on-delivery orders with an OTP or one-tap link before a courier is dispatched.
Where E-Commerce CPaaS Teams Use It
Shopify & WooCommerce Stores
Connect through pre-built webhooks so order and shipping status changes trigger messages without custom backend work.
Custom-built Storefronts
Call the REST API directly from your own checkout and order-management code for full control over triggers and timing.
Marketplace Sellers
Route order and dispatch updates through the same API regardless of which marketplace or storefront the order originated from.
Frequently Asked Questions
Do you have pre-built integrations for Shopify or WooCommerce?
Yes, order, shipping and cart events from Shopify and WooCommerce can trigger messages through pre-built webhooks, or you can call the REST API directly from a custom storefront.
Can cart-recovery messages include a product image?
Yes, RCS and WhatsApp both support rich media, so a cart-recovery message can show the exact product image, price and a direct link back to checkout.
How is COD verified through the API?
Your checkout flow calls our API to trigger an OTP or one-tap confirmation link before an order is marked for dispatch, cutting unconfirmed cash-on-delivery orders without adding manual review.
How does this differ from your Industries: E-commerce & Retail page?
That page covers the business case - conversion, cart recovery ROI, support deflection. This page is for developers and technical teams evaluating the webhook and API integration itself.
Ready to wire messaging into your storefront?
Talk to our team about webhooks, the REST API and going live.
Get Started