E-commerce Messaging API for Store Events

Wire Order & Cart Messaging Into Your Storefront
Wire order confirmations, shipping updates and cart-recovery messages straight into your storefront's checkout and order-management events, using the same webhook and REST API pattern across WhatsApp, RCS, SMS and voice.
This page covers the technical integration angle. For the business case - conversion lift, support deflection - see e-commerce and retail messaging automation.
Webhook-triggered order, shipping and cart events
COD verification via voice or SMS OTP before dispatch
RCS product cards for cart-recovery messages with images
One API across your storefront, CRM and helpdesk
Storefront Webhooks
Connect Shopify, WooCommerce or a custom storefront so order and shipping events trigger messages automatically.
Cart Recovery API
Send an abandoned-cart message with product image and price pulled straight from your catalog data.
COD Verification
Confirm cash-on-delivery orders with an OTP or one-tap link before a courier is dispatched.
How E-Commerce CPaaS Works
Generate your API credentials
Create a sandbox account and generate a bearer token to start testing webhook and API calls.
Wire up storefront webhooks
Connect Shopify, WooCommerce or your custom checkout so order and shipping events fire automatically.
Configure cart-recovery triggers
Set the abandoned-cart time window and the product data pulled into the recovery message.
Add COD verification
Call the API to trigger an OTP or one-tap confirmation before a cash-on-delivery order ships.
Go live and monitor
Switch from sandbox to production credentials and track delivery from the same dashboard.
Where E-Commerce CPaaS Teams Use It
Shopify & WooCommerce Stores
Connect through pre-built webhooks so order and shipping status changes trigger messages without custom backend work.
Custom-built Storefronts
Call the REST API directly from your own checkout and order-management code for full control over triggers and timing.
Marketplace Sellers
Route order and dispatch updates through the same API regardless of which marketplace or storefront the order originated from.
Why Businesses Choose Teleopedia for E-Commerce CPaaS
Pre-built webhooks for Shopify and WooCommerce, so most stores skip custom backend work entirely.
One REST API covers WhatsApp, RCS, SMS and voice, instead of a different SDK per channel.
COD verification callable directly from your checkout flow, cutting unconfirmed orders before dispatch.
A sandbox environment to test webhooks and API calls before switching to production credentials.
Questions About E-Commerce CPaaS Before You Sign Up?
Share your number and our team will get back to you with a straight answer, not a sales pitch.
Frequently Asked Questions
Do you have pre-built integrations for Shopify or WooCommerce?
Yes, order, shipping and cart events from Shopify and WooCommerce can trigger messages through pre-built webhooks, or you can call the REST API directly from a custom storefront.
Can cart-recovery messages include a product image?
Yes, RCS and WhatsApp both support rich media, so a cart-recovery message can show the exact product image, price and a direct link back to checkout.
How is COD verified through the API?
Your checkout flow calls our API to trigger an OTP or one-tap confirmation link before an order is marked for dispatch, cutting unconfirmed cash-on-delivery orders without adding manual review.
How does this differ from your Industries: E-commerce & Retail page?
That page covers the business case - conversion, cart recovery ROI, support deflection. This page is for developers and technical teams evaluating the webhook and API integration itself.
Ready to wire messaging into your storefront?
Talk to our team about webhooks, the REST API and going live.
Or talk to our E-Commerce CPaaS sales team directly