SMS Template Examples for India by Use Case
Short answer: These are example SMS templates for common Indian business messages: OTPs, payment and order updates, appointment and fee reminders, and offers. Each uses {#var#} for the parts that change. Treat them as starting points: rewrite for your brand, register them on the DLT platform in the right category, and keep the sent text identical to the registered text.
Check each template against your operator's rules before submitting. For the format, see DLT template format, and for categories promotional vs transactional SMS.
Last updated: 2 November 2026.
Templates by use case
| Use case | Category | Example text |
|---|---|---|
| Login OTP | Transactional | {#var#} is your login code for Acme. It expires in {#var#} minutes. Do not share it. |
| Signup verification | Transactional | Welcome to Acme. Your verification code is {#var#}. |
| Payment received | Transactional | Acme: we received Rs {#var#} from you on {#var#}. Ref {#var#}. |
| Payment due | Service | Dear {#var#}, Rs {#var#} is due on {#var#}. Pay at {#var#}. - Acme |
| Order confirmed | Service | Hi {#var#}, your order {#var#} is confirmed. Expected delivery {#var#}. - Acme |
| Order shipped | Service | Your Acme order {#var#} has shipped. Track: {#var#} |
| Appointment reminder | Service | Hello {#var#}, reminder: appointment on {#var#} at {#var#} with {#var#}. - Acme Clinic |
| Fee reminder | Service | Dear parent, fee of Rs {#var#} for {#var#} is due by {#var#}. - Acme School |
| Delivery code | Transactional | Share code {#var#} with the delivery partner to receive order {#var#}. |
| Offer | Promotional | Acme: {#var#} off on {#var#} till {#var#}. T&C apply. |
| Policy renewal | Service | Dear {#var#}, policy {#var#} is due for renewal on {#var#}. - Acme Insurance |
Writing tips
- Lead with the brand or purpose so the recipient knows who it is from.
- Keep one purpose per message.
- Put the code or key fact early, then any instruction.
- Use short links you control and declare them when registering.
- Do not mix offers into confirmations; send them as a separate promotional message.
Sending them
After approval, send each template through the SMS API, transactional SMS API or OTP SMS API. If a template is rejected, see why templates get rejected. To check cost for your volume, see SMS pricing.
SMS template questions
Can I use these templates as they are?
Use them as a starting point. Replace the brand name, check the wording against your operator's rules and register them in the right category.
Do all SMS templates need to be registered?
Yes. Every message type you send in India needs a registered template.
How long can a template be?
Check the portal's current limit. Messages over one SMS segment are billed as multiple segments.
Can I send Hindi or regional-language SMS?
Yes. Register the template in that language too. Unicode text is shorter per segment than English.
Where do the {#var#} values come from?
Your system passes them in the API call when it sends each message.
Ready to unify your business communication?
Tell us what you want to send and on which channels, and our team will help you get set up on your own branded panel.